In the grand tradition of 2 Fast 2 Furious, Dumb & Dumberer, and Police Academy 7: Mission to Moscow, we present the sequel to the classic blockbuster “Do $5 Asks Really Work?”

Here’s where we left our heroes: An analysis of tests run by 10 clients showed that a low-dollar ask to non-donors helped most organizations bring in more revenue in the campaign where the test was run.

But we really wanted to know how these low-dollar donors perform in the long term. So we took a perilous trip deep into the jungles of one client’s data to find out.
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Like a spider-bitten superhero or Felicity when she got that awful haircut, the Internet is going through some big changes. This is probably not the next animated .gif renaissance or the new Facebook newsfeed, but it’s important nonetheless.

Before we get started, I need to introduce you to an ugly acronym: gTLD. (Don’t fret, other normal people don’t know what it is either.) Not to alarm you, but you’re using one right now – internet suffixes like .com, .org, and .net are technically called “generic top-level domains,” or gTLDs.

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Hey there!

Are you coming to this year’s Nonprofit Technology Conference?

We are heading to Minneapolis this week and we’d love to say hello!

First, you really don’t want to miss our afternoon break at 3pm on Friday, April 12th outside the Grande Ballroom. Root beer floats, gummy mustaches, hats, the 2013 Benchmarks report, and more surprises are in store…
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Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But just how big is that overlap? And what’s the total number of unique supporters between your email list and your Facebook fan base?

Thanks to a clever little hack using Facebook’s Power Editor, we now know how to estimate that. (Note: For now, we’re not worrying about people who are on Twitter or Google+ or Pinterest — just your email list and Facebook.) (more…)