Last week, environmental journalism organization Grist ran a 1-hour long fundraising campaign on Twitter, and we all thought it was really cool! I liked it so much that I recapped the whole thing on Storify. Check out my recap below along with my suggestions for what I might have done differently.

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The following is a guest post from our friend Karla Capers, who runs the online program at the Union of Concerned Scientists. She offered to give us a peek into how she uses the eNonprofit Benchmarks Study in her daily life. Enjoy.

I should probably admit up front that I’m kind of a data junkie. It’s got nothing to do with actually liking math or knowing tons of Excel tricks. I love data and metrics and benchmarks because they make my job easier – and they make me look smart and strategic.

Whether I’m trying to determine the best strategy for an online advocacy campaign or our next series of fundraising appeals, they tell me what’s working, what’s not, and where we need to focus our efforts. I do what the numbers tell me to do.

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Nearly 400 of you joined us for our Benchmarks in-person event and webinar, and we couldn’t have asked for a better audience.

At the event, we received so many questions about our 2012 eNonprofit Benchmarks Study that we couldn’t answer them all… so we’re answering a few more right here. Have a question we missed? Send us an email!

Q: I missed the webinar and in-person event. Are the slides available?
A: Yes! You can download the webinar slides here and listen to the webinar here. The Benchmarks study is a free download, as well.

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Your Facebook and Twitter accounts are established and growing fast. You’ve got best practices down to an art. You know what works for your audience and how to move them to action. You’ve even got your tweet buttons and Like buttons integrated into your post-action and post-fundraising pages.

So what’s next? Now that you’ve mastered the basics, here are five ideas to help you take your social media strategy to the next level.

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