In January of last year I wrote up a quick summary on how some of our clients’ end-of-year online fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011.

The results below come from aggregate data from 14 organizations we work with – a big thanks to them for letting us include their data in this post. These aren’t necessarily the same organizations we included in our write-up last year; this analysis compares two years of data for these 14 groups.

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You might have noticed your Facebook News Feed looking a little different – more posts from people you’re subscribed to (including your friends) and fewer from fan pages. Well, it’s not just you. With the introduction of the “subscribe” feature, Facebook’s news feed has begun favoring posts and activity from subscriptions over posts from fan pages. This means it has become even more difficult to get content from your fan page seen in your followers’ news feeds. So what now?

First of all, this news means that it is more important than ever to post content that your fans will actively engage with by “liking”, commenting or sharing. Your fans’ activity will show up in News Feeds and News Tickers where your posts may not. So continue to ask questions, share images and videos, encourage comments, and post content that people will “like” and share with their friends.

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This article was originally posted on NTEN’s blog.

What if you found out that one-quarter of your subscribers were reading your emails on their mobile phones?

There’s a good chance they already are. (And if they’re not, they will be soon!)

As of November 2011, 89.6 million Americans now use their mobile phone to access their work or personal email. That’s an increase of 28% in the last year alone.¹

So is the rapid rise in mobile email changing how subscribers engage with our email campaigns?

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Are the stories you’re telling helping or hurting your organization’s efforts to inspire giving and boost involvement?

Find out when you join us and our partners, NTEN and Ad Council, for a free storytelling webinar led by M+R’s Steve Daigneault and Sara Wolfson.

It’s Not You, It’s Your Stories:  How your fundraising appeals can tell better stories

We’ll cover:

• Why not all stories work in fundraising appeals
• The basic requirements to telling the right story
• Concrete tips you can use every time you draft an appeal

Click here to register for this free webinar.

Feel free to spread the word! We hope to see you there.