You might have noticed your Facebook News Feed looking a little different – more posts from people you’re subscribed to (including your friends) and fewer from fan pages. Well, it’s not just you. With the introduction of the “subscribe” feature, Facebook’s news feed has begun favoring posts and activity from subscriptions over posts from fan pages. This means it has become even more difficult to get content from your fan page seen in your followers’ news feeds. So what now?

First of all, this news means that it is more important than ever to post content that your fans will actively engage with by “liking”, commenting or sharing. Your fans’ activity will show up in News Feeds and News Tickers where your posts may not. So continue to ask questions, share images and videos, encourage comments, and post content that people will “like” and share with their friends.

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