This article was originally posted on NTEN’s blog.

What if you found out that one-quarter of your subscribers were reading your emails on their mobile phones?

There’s a good chance they already are. (And if they’re not, they will be soon!)

As of November 2011, 89.6 million Americans now use their mobile phone to access their work or personal email. That’s an increase of 28% in the last year alone.¹

So is the rapid rise in mobile email changing how subscribers engage with our email campaigns?

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