Um, wow! Over 300 people tuned in to the End of Year Fundraising webinar we gave with Salsa Labs last week.

But if you or your colleagues missed it, never fear, you can still get in on our timely year-end fundraising tips by downloading presentation slides here or viewing the video presentation below.

Our own Jonathan Benton covered the following:

1. Why you should be fundraising at the end of the year (did you know that some nonprofits raise as much as 50% of their revenue for the year in December?!);
2. How many emails you should send, what you should say in them, and when you should send them;
3. How to optimize your website and your donation forms (with specific instructions for Salsa users); and
4. New things you can try to take your end of year campaign to the next level.

Want to see what you missed? Click here to download the presentation slides.

Feel free to share it with any of your colleagues who couldn’t make it last Tuesday and don’t forget to check out our new tip for writing effective year-end appeals or our round-up of what worked well at year-end in 2010.

Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

Download the PDF

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN).

The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com if you haven’t read it yet!) took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media.

Now, with Benchmarks Extras, we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. First up…

MESSAGE VOLUME AND FUNDRAISING RESPONSE RATE
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Download the PDF

Monthly donors are gold, but they’re hard to come by! Nonprofits have tried tactic after tactic to recruit new monthly donors online – from monthly checkboxes on donation pages to rolling sustainer invite series to themed monthly giving options – with varying degrees of success. But even the most successful monthly giving programs are always looking for new ways to turn one-time donors into sustainers.

Here’s one you might not have tried: the “upsell lightbox.”

Rather than forcing nonprofits to choose between asking donors for a monthly gift and asking them for a one-time gift, the “upsell lightbox” provides the best of both worlds.
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