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Monthly donors are gold, but they’re hard to come by! Nonprofits have tried tactic after tactic to recruit new monthly donors online – from monthly checkboxes on donation pages to rolling sustainer invite series to themed monthly giving options – with varying degrees of success. But even the most successful monthly giving programs are always looking for new ways to turn one-time donors into sustainers.

Here’s one you might not have tried: the “upsell lightbox.”

Rather than forcing nonprofits to choose between asking donors for a monthly gift and asking them for a one-time gift, the “upsell lightbox” provides the best of both worlds.
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Yes, we know it’s only March – but here at M+R, we’re already thinking about ways to maximize end-of-year fundraising results.

Why get started so early? We’ve found that results from fundraising campaigns run earlier in the year can provide useful feedback on what resonates with the list and what doesn’t. And for some of our clients, building a narrative arc early last year yielded big time results come December.

We’ve outlined some of our findings in an article in NTEN: Change, the new journal for nonprofit leaders. Check out how we helped Oxfam America raise over $2.6 million (our article starts on page 23!)

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As nonprofit supporters become shoppers this holiday season, they’ll be on the hunt for gifts that do good.  How can your organization capture the attention of online shoppers and make the most of this year’s rush?
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Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

When it comes to social media, nonprofits find themselves making it up as they go along. We hope to shed some light on the exciting, rapidly evolving (and often confusing) world of online social media. Our goal is to help organizations – no matter their size – develop meaningful metrics for their social network outreach.

Download the report here (PDF).

Download the PDF

In M+R and NTEN’s most recent eNonprofit Benchmarks Study, we found that although high dollar donors make up fewer than 2% of online donors, their gifts make up more than 18% of funds raised each year. And while many organizations receive large gifts through email and passive web fundraising, few organizations have a 4-digit donor strategy as part of their online programs.

But imagine how many 4-digit gifts you could get if you really asked for them? (more…)