You might have noticed your Facebook News Feed looking a little different – more posts from people you’re subscribed to (including your friends) and fewer from fan pages. Well, it’s not just you. With the introduction of the “subscribe” feature, Facebook’s news feed has begun favoring posts and activity from subscriptions over posts from fan pages. This means it has become even more difficult to get content from your fan page seen in your followers’ news feeds. So what now? First of all, this news means that it is more important than ever to post content that your...

What a fun year out there in the world. Ryan Gosling memes made millions swoon. Katy Perry tied Michael Jackson for having the most #1 songs from the same album. And clever marketers with their fingers on the pulse of society introduced a new, feline-centric approach to advertising. Looking back on the last 12 months here at M+R, we had a lot of fun, too. So without further ado… hey girl, here are the top 11 projects we had the most fun doing in 2011. 1. Name the Missing Cobra! (Wildlife Conservation Society) When the Bronx Zoo’s Egyptian cobra went missing, the snake became the talk of...

Did you catch up with all of Facebook’s recent changes? Don’t worry – you’re not in danger of running out of things to do, because Twitter just started rolling out a major redesign that will apply to Twitter.com, TweetDeck, and all of its mobile apps. Only a small portion of Twitter users are affected so far, but they’ll eventually affect all Twitter users – and they’ll impact brands differently than individuals. Wondering how these changes will affect your organization’s Twitter account? Look no further! Here’s the low-down on the best new features and why...

Want people to like you? Go on, don’t be shy. Just ask them! Facebook “like” drives are an increasingly common practice for non-profits that want to connect with more supporters on Facebook. Most “like” drives offer an incentive of some kind in exchange for “liking” a Facebook fan page: A special offer where $1 will be donated to your organization for every “like;” some exclusive content that will be released once a page hits a certain threshold; or promising that your CEO will dye her hair blue when the “like” goal is reached. (Note: we...

Just when you think you’ve got Facebook figured out, it rolls out another change. Last week, Facebook unveiled the new Insights platform, Facebook’s analytics tool for fan pages. While you may be unsure about some of the other recent changes, this change is a cause for celebration – a definite step forward for fan page analytics. So what do you need to know about the new Insights? Here’s the 4-1-1 on the new metrics and how to use them. Friends of Fans: Like the name suggests, “Friends of Fans” is the number of unique people who are friends with your fans. The metric excludes anyone who...