Earlier this month, Facebook quietly rolled out a new feature – Interest Lists. Interest Lists are lists that individuals can create and subscribe to. Lists can be public, private, or available to just friends, and they can follow fan pages, friends, or people with the Subscribe feature enabled. The list will pick up updates from pages and public posts from the people on it. People who are subscribed to a list do not have to Like the pages or friend/subscribe to people on the list in order to get the updates. If you know about Twitter lists, this probably sounds pretty familiar to you –...

I spent a few days in sunny Atlanta last week at this year’s Run, Walk, Ride conference. Due to the overwhelmingly indoor nature of conferences, I didn’t actually get much sun, but I did soak up a lot of good information about both the current state and the future of event fundraising. A little bit of good news — although year-over-year growth is still relatively slow for the 30 largest events in the country, data released at the conference last week shows that the industry appears to have popped out of the doldrums it fell into after the recent recession. The top 30 events saw a net...

Ah, Pinterest. Everyone is talking about it. When we were at Social Media Week NYC last month, we couldn’t help but laugh at this tweet when Pinterest was mentioned in a session on email and social media engagement. “Pinterest!” Everybody at #smwReuters drink! #smwnyc #smw12 #pinterestdrinkinggame — Darren Drevik (@ddrevik) February 15, 2012 You probably already know that Pinterest is hard to ignore. The number of active users has grown rapidly – from roughly 3 million in October to about 11.7 million today. It is also responsible for an increasing percentage of traffic to...

This post originally appeared on Salsa Labs. As you’ve probably experienced yourself, the social media tactics that could help your organization are many, and they can be pretty difficult to keep up with. To make things easier, I wanted to share five things that definitely will help you succeed on social media. So here it goes – five things you absolutely must do on social media. Be personal and be authentic. I’m sure you’ve heard it said before – people connect with other people, not with companies or organizations. This is particularly true in the social media realm which...

Did you see the news this morning? Facebook Timeline is now being rolled out for Pages. First of all, don’t panic! Second, here are our main takeaways about this development: Pages can now include covers – see below for an example of a cover from charity:water. Tabs still exist, but they’re now in the form of the boxes below the cover image. The Admin panel, a new feature, shows you notifications, new likes, and insights. Admins can now submit a request to change the Page name. Admins can now review users’ posts before sharing them publicly on the Page wall. Facebook users...