Sarah, Steve, Megan and I were the lucky M+R staffers who got to attend this year’s Nonprofit Technology Conference in San Francisco earlier this week.

Some personal highlights were the release of our 2012 eNonprofit Benchmarks Study (couldn’t make it to NTC but still want the scoop? RSVP here for our upcoming benchmarks webinar!) and these awesome illustrated notes the folks at Rally took during my colleague Steve’s session on using storytelling in nonprofit fundraising (based on the super-popular Storytelling and the Art of Email Writing).

We also LOVED having a chance to take a step back and think about the big picture with friends and colleagues we don’t see every day.

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Yesterday, I had the pleasure of presenting our work and findings on optimizing email for mobile phones at the Nonprofit Technology Conference. The session was a blast – everyone loved getting into the details of the HTML/CSS code – and Lindsey Twombly from the Human Rights Campaign rocked her section on how mobile phones have affected HRC’s email program.

Click here to download the full presentation and code samples and click here to view the crowd-sourced notes from the session, which includes a lot of great questions and answers.

Thanks all to everyone who attended in person and online. Please comment below or shoot me an email (clefevre@mrss.com) if you have any questions!

Curious about the latest trends in online messaging, fundraising, and advocacy? Wondering what’s up with social media and mobile communications?

Look no further – M+R and NTEN’s 2012 eNonprofit Benchmarks Study is finally here!

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César Chávez’s lifelong advocacy on behalf of working people changed our nation forever… which is why every year, America celebrates his legacy on César Chávez Day — today, March 31st.

Founded by César Chávez in 1962, the United Farm Workers (UFW) has marked this special day for the last 50 years. Last year, we were honored to work with United Farm Workers (UFW) to help increase the event’s visibility online.

When he was once asked by a union member how he wanted to be remembered, César replied, “If you want to remember me, organize!” With his directive in mind, we set out to create a Facebook application that would not only honor Chávez’s legacy, but also bring the farm workers’ struggles from the fields into the homes and offices of people all across the country. The strategy? Create an app where users could donate their Facebook status with a Chávez quote to honor the historic organizer’s legacy and mark his passing.

But with so many Facebook apps out there, what made this one a success?

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