By now, everybody has heard about the historic victory for marriage equality in New York. Late on Friday, June 24, the New York State Senate passed this important piece of legislation and the Governor promptly signed it into law. A big win for progressives and for an important cause!

One major reason this success was so meaningful beyond state borders was because the Human Rights Campaign effectively engaged marriage equality supporters everywhere, not just in New York.

But how do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory? Partnering with longtime client HRC, M+R proudly took on this challenge to generate some awesome results.
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Not sure how much your online supporters are worth? Thinking there may be a better way to maximize their value?  Frustrated by internal barriers to multichannel integration?

If so, this webinar is for you. Multichannel donors are gold. Annual revenues are often 4x that of direct mail-only donors, with higher retention rates and much better net.  Simply supplementing an email with a text message or a mail piece (or both!) can dramatically improve response rates. This session is for those who are ready to break down the barriers and effectively conduct multichannel marketing. (more…)