M+R Research Labs Groundbreaking Analysis on online advocacy, fundraising and social media

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Nonprofit Organizing in 140 Characters or Less

Part I: Getting Started

The “Twitterverse” is going supernova, exploding with the power and energy of more than five million people worldwide reaching out for a way to stay connected.  Unique website visitors to Twitter.com from the U.S. alone have clocked in at more than 17 million.1 So who are these millions?  They’re not just teenagers and college students.  A recent study pegs their median age at 31. And you know those folks that make something go “viral”?  Yeah, well this is them.  They’re more likely than any other online segment to share information and links online.2 (more…)