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Working on our 2011 eNonprofit Benchmarks Study, we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010.

We theorized that while both one-time and monthly giving increased from 2009 to 2010, one-time giving for International groups grew at a much higher rate, likely due to the high number of international emergencies in 2010. We decided to do some deeper digging to see if we were right!

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Monthly donors are gold, but they’re hard to come by! Nonprofits have tried tactic after tactic to recruit new monthly donors online – from monthly checkboxes on donation pages to rolling sustainer invite series to themed monthly giving options – with varying degrees of success. But even the most successful monthly giving programs are always looking for new ways to turn one-time donors into sustainers.

Here’s one you might not have tried: the “upsell lightbox.”

Rather than forcing nonprofits to choose between asking donors for a monthly gift and asking them for a one-time gift, the “upsell lightbox” provides the best of both worlds.
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