M+R’s Sarah DiJulio, Steve Daigneault, and Jeff Regen will all be at the 2011 Nonprofit Technology Conference (#11NTC) on Friday and Saturday. Come say hello!

This year the M+R team is leading two sessions at NTC — both at the same time, so you’ll have to pick:

• Multichannel Donor Marketing: No More Talk, Let’s Make It Happen. Jeff and Milo Sybrant of Amnesty International will lead a lively interactive session looking at the potential of multichannel donor marketing (hint: multichannel donors are worth waaay more than single channel donors); walking through case studies including Amnesty’s multichannel response to the recent crisis in Egypt; and discussing ways to break down barriers to ensure your organization can really make multichannel marketing happen. (Saturday, 1:30 – 3:00, International Ballroom West)
• 2011 eNonprofit Benchmarks Study Release. Be among the first to learn what changed this year in online fundraising and advocacy! Vinnie Wishrad, League of Conservation Voters and Chris Burley, Defenders of Wildlife, will also join our panel to talk about how they use benchmarks and other data to help drive their online fundraising and advocacy programs forward. (Saturday, 1:30 – 3:00, Jefferson East)

Just FYI, if you miss the Benchmarks event at NTC but still want your dose of data, come geek out with us at the eNonprofit Benchmarks Study Webinar from 2:00 – 3:30 p.m. Tuesday, March 22nd. RSVP here.

See you there!

Mail, email, web, social media, mobile, video… Each new technology adds to nonprofits’ workloads. Is all the effort worth it?

In a word, yes.

Emerging data is showing the importance of taking a multichannel approach to communications with supporters. In a recent post, Tad Druart of Convio details how the media through which people interact with nonprofits is evolving – both across generations and within generations.

Why go multichannel? I can think of at least four reasons: (more…)

Download the PDF

Like Columbus discovering a land already inhabited, political campaigns in 2004 stumbled upon a precious resource that has actually been utilized for the last decade: online activism. Now, as the 2006 cycle approaches, politicos are working to revive the enthusiasm that gripped the nation last year, when millions engaged in online activism, fund raising and communications.

Many of the techniques were tried, tested and perfected by nonprofit organizations. Those groups have been using the Internet to shape public policy for the better part of the last decade. Countless national nonprofits have lists of hundreds of thousands of dedicated online supporters and raise more than $1 million dollars per year online. Because these supporters will call a legislator, write a letter to the editor, donate and volunteer at a moment’s notice, they have become an integral piece of nonprofit organizations’ issue campaigns.

While nonprofit organizations have longer term goals than political campaigns, they have developed online methods that are useful in the campaign world. When putting together your campaign’s online strategy, consider the following lessons that nonprofits have learned from online planning, recruitment, list management and systems. (more…)