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The presidential campaign may be over, but there are still many lessons to be learned from the Obama campaign’s stunningly successful online fundraising efforts. Over the course of his 21- month presidential campaign, Barack Obama’s online fundraising machine raised an unprecedented $500+ million¹ online from some three million donors who made a combined 6.5 million donations to the Obama campaign online. Although most nonprofit organizations cannot realistically expect to build a list of three million online donors in a 21-month period, many of the campaign’s successful online fundraising strategies are simple enough for any organization to implement. Below are a few of the M+R staff’s favorite tools from the Obama fundraising toolbox. (more…)