In January of last year I wrote up a quick summary on how some of our clients’ end-of-year online fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011.

The results below come from aggregate data from 14 organizations we work with – a big thanks to them for letting us include their data in this post. These aren’t necessarily the same organizations we included in our write-up last year; this analysis compares two years of data for these 14 groups.

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Looking to build your donor file and wondering whether to invest more in online or offline acquisition?

We took a closer look at data from Target Analytics’ recent 2011 donorCentrics Internet and Multichannel Giving Benchmark Report and found some insights into this question.
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Not sure how much your online supporters are worth? Thinking there may be a better way to maximize their value?  Frustrated by internal barriers to multichannel integration?

If so, this webinar is for you. Multichannel donors are gold. Annual revenues are often 4x that of direct mail-only donors, with higher retention rates and much better net.  Simply supplementing an email with a text message or a mail piece (or both!) can dramatically improve response rates. This session is for those who are ready to break down the barriers and effectively conduct multichannel marketing. (more…)

So, how did the end of year season turn out for non-profits? With final results in, we decided to compare our clients’ end-of-year 2010 results to their 2009 figures. Here are the top findings on looking at aggregate stats from 13 clients we work with who conducted fundraising campaigns this past December as well as last December:
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