Curious about the latest trends in online messaging, fundraising, and advocacy? Wondering what’s up with social media and mobile communications?

Look no further – M+R and NTEN’s 2012 eNonprofit Benchmarks Study is finally here!

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Hot off the virtual presses, it’s our official 2012 eNonprofit Benchmarks infographic!

Although our official 2012 study won’t be released for a week (are you joining us at NTC for the unveiling on April 5th?), we couldn’t wait to share a sneak peek of some of 2011′s top trends in online messaging, social media, and mobile communications.

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Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

In a medium that changes so quickly, it is important for organizations to figure out what social media strategies and tactics are getting results – and where there is room for improvement.

That’s why we teamed up with NTEN to take a deeper dive into the 2011 eNonprofit Benchmarks Study data in order to provide you with even more nonprofit Facebook metrics!

Our research revealed some interesting findings:

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Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

Download the PDF

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN).

The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com if you haven’t read it yet!) took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media.

Now, with Benchmarks Extras, we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data. First up…

MESSAGE VOLUME AND FUNDRAISING RESPONSE RATE
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By now you’ve probably played around a bit with Facebook’s ‘Like’ button. You’ve suggested that Facebook friends ‘Like’ your Facebook page. You’ve tried to keep track of which posts supporters ‘Like’ most. You catch yourself smiling when you see that little blue thumbs-up.

Great. But all that Facebook activity represents only a tiny fraction of what the ‘Like’ button can actually do for your organization when you add the ‘Like’ button directly to your website.
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