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The 2012 eNonprofit Benchmarks Study – Get it while it’s hot!

Curious about the latest trends in online messaging, fundraising, and advocacy? Wondering what’s up with social media and mobile communications?

Look no further – M+R and NTEN’s 2012 eNonprofit Benchmarks Study is finally here!

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New Benchmarks Infographic!

Hot off the virtual presses, it’s our official 2012 eNonprofit Benchmarks infographic!

Although our official 2012 study won’t be released for a week (are you joining us at NTC for the unveiling on April 5th?), we couldn’t wait to share a sneak peek of some of 2011′s top trends in online messaging, social media, and mobile communications.

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Mobile is hot – is your organization optimized?

We’ve known for quite a while that mobile is on the rise, but several recent studies, including one presented at last week’s Web 2.0 Summit, are revealing some pretty impressive stats to back this up. Among the findings:

  • Mobile internet has penetrated nearly 60% of the US market.
  • Around 40% of users access social media from their phones.
  • Up to 19% of email messages are now read on mobile, Internet-enabled devices like smartphones or tablets.
  • Mobile search has grown fourfold in the last few years.
  • E-commerce, especially mobile commerce, is on the rise.

What does this mean for you? (more…)

Facebook Metrics: Webinar Recap

Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

Our recent webinar on Facebook metrics broke NTEN’s attendance records!

We pulled together a great group, including participants from the Ad Council, Independent Sector, NTEN, and Defenders of Wildlife, to talk about how nonprofits can use Facebook benchmarks to improve their online results. Participants asked a ton of great questions during the webinar and a lively discussion ensued.

Want to know what you missed? You can download the full recording and the slides from the webinar here or just check out our round-up of the top questions below.

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Did you miss our webinar on Facebook metrics?

Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

Our Benchmarks Extra: Facebook webinar broke NTEN’s attendance records! Thanks to everyone who joined us.

If you missed it – or you were there but want to circulate the recording to your colleagues who couldn’t make it – you can download the recording and the presentation slides here:

You must have Flash to view this recording

With so many great folks on the line – including our co-hosts: NTEN, the Ad Council and Independent Sector – people asked some really good questions–and we couldn’t get to everything!

So check back here next week, when we’ll be posting a summary of the top Q&A questions from the Benchmarks Extra: Facebook webinar event.