Curious about the latest trends in online messaging, fundraising, and advocacy? Wondering what’s up with social media and mobile communications?

Look no further – M+R and NTEN’s 2012 eNonprofit Benchmarks Study is finally here!

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Hot off the virtual presses, it’s our official 2012 eNonprofit Benchmarks infographic!

Although our official 2012 study won’t be released for a week (are you joining us at NTC for the unveiling on April 5th?), we couldn’t wait to share a sneak peek of some of 2011′s top trends in online messaging, social media, and mobile communications.

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In January of last year I wrote up a quick summary on how some of our clients’ end-of-year online fundraising campaigns did vs. the prior year, and I thought it’d be nice to repeat the exercise to see how nonprofits fared in 2011.

The results below come from aggregate data from 14 organizations we work with – a big thanks to them for letting us include their data in this post. These aren’t necessarily the same organizations we included in our write-up last year; this analysis compares two years of data for these 14 groups.

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We’ve known for quite a while that mobile is on the rise, but several recent studies, including one presented at last week’s Web 2.0 Summit, are revealing some pretty impressive stats to back this up. Among the findings:

• Mobile internet has penetrated nearly 60% of the US market.
• Around 40% of users access social media from their phones.
• Up to 19% of email messages are now read on mobile, Internet-enabled devices like smartphones or tablets.
• Mobile search has grown fourfold in the last few years.
• E-commerce, especially mobile commerce, is on the rise.

What does this mean for you? (more…)

Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.

In a medium that changes so quickly, it is important for organizations to figure out what social media strategies and tactics are getting results – and where there is room for improvement.

That’s why we teamed up with NTEN to take a deeper dive into the 2011 eNonprofit Benchmarks Study data in order to provide you with even more nonprofit Facebook metrics!

Our research revealed some interesting findings:

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