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By Sarah DiJulio, Executive Vice President, M+R Strategic Services

In December of 2008, we published an article showing that online giving had grown significantly between the fall of 2007 and the fall of 2008.¹ We decided to take one more look at these trends—the election is over, the economic crisis has deepened and end-of-year fundraising data is available.

As before, we looked at online giving for five nonprofit clients, including Easter Seals, Habitat for Humanity International, National Multiple Sclerosis Society, Oxfam America, and The Wilderness Society.  For all five clients, we looked at their online ‘white mail’ – unsolicited gifts via the organization’s main donate page – for September, December and their end-of-year fundraising email marketing.

The data below represents the average changes in giving, year over year, for the five organizations. (more…)